By this point, most people are aware that social media can play an incredible role in influence and interaction for an organization, but many of us don’t quite know how to make it work the right way. The wonderful world of social media can be a tricky environment to get acquainted with, but the potential is worth the time and effort.
Many companies struggle to understand and apply a few simple principals on how to successfully implement social media to increase customer interaction and reach. Here a few simple strategies to keep in mind that will help you leverage your social media in the best way possible. There are three easy concepts to remember when utilizing any kind of social media: Who, What, and When. As you might guess, each three of these are interdependent on one another.
Social media is just that. Social. Remember you’re talking to a group of individual customers, not a mob of people. It’s definitely a two-way street where you want to be heard and so do your customers. Take what time you can to interact with your followers and fans. In doing so, you’ll foster trust and a greater sense of community among your customers. Make it personal and be real. Your Facebook page and Twitter account shouldn’t sound like a robot.
The story that you have to tell as a company is one of the best things you can offer to your customers. It not only gives legitimacy to your business but also keeps your followers and fans interested in what you are doing. Be sure that what you have to say is important to your people. Keep it relevant and to the point.
Ok, so when should really be how often. While it’s important to be consistent with updating your Facebook and Twitter content, your customers don’t want to feel like they’re being spammed constantly. Depending on the nature of your business, you should try to adjust the timing and frequency your tweets and updates according to your audience. This goes back to the what; be sure it’s relevant. Keeping your message focused will help your followers and fans better appreciate what you have to say.
Keep your audience in mind, keep your message relevant, and try not to over do it.
Hope these tips help you make the most out of your social media campaign.